Toonz Media Group, India’s premier animation studio, has unveiled MyToonz, a dedicated free streaming channel now available on LG Smart TVs throughout India. The FAST channel—powered by technology from streaming technology provider Amagi—marks the animation giant’s focused entry into the smart TV market, with plans to expand globally in the coming years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Drawing from Toonz’s extensive library of over 25 years of animation production, MyToonz offers a curated selection of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the fast-expanding FAST streaming sector.
A New Age for Complimentary Streaming TV
The introduction of MyToonz represents a notable change in how creators of content are approaching distribution in an ever more fragmented media landscape. As traditional television viewing habits keep declining, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a vital alternative for connecting with families and children. Toonz’s decision to pivot towards this model reflects broader industry recognition that FAST platforms offer a sustainable pathway for monetising content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s biggest TV makers, Toonz has obtained premium placement on millions of devices across Indian households, eliminating barriers to viewership and ensuring its programming reaches audiences without subscription friction.
Viswanath Rao, representing Toonz Media Group, emphasised that the channel serves as the company’s key initiative to evolving viewing habits and the rise of connected TV. The partnership with Amagi, a video delivery platform relied upon by broadcasters and operators in numerous markets, underscores Toonz’s dedication to creating platforms designed for large-scale operations. For LG India, the addition of MyToonz enhances its present selection of broadcast offerings, solidifying the manufacturer’s role as a supplier of quality programmes free of subscription fees. This partnership illustrates how conventional broadcasters and device makers are increasingly working together to build audience share in the FAST ecosystem.
- MyToonz leverages 25 years of animation expertise and production experience
- Service extends across globally created properties and Indian programming
- Toonz creates in excess of 10,000 minutes of material each year in Thiruvananthapuram
- FAST model bypasses paywall restrictions whilst facilitating ad-based monetisation
Established over 30 Years of Animated Content Leadership
MyToonz’s launch is supported by Toonz Media Group’s impressive history in animation production, covering over two decades of creative work at its Thiruvananthapuram base in Kerala. The studio’s prolific output—upwards of 10,000 minutes of exclusive material each year—establishes it as one of India’s most significant animation producers. This existing framework and creative credentials afford MyToonz with a substantial competitive advantage, ensuring the channel debuts with a handpicked portfolio of programming rather than depending on limited or standard content offerings.
The scope of Toonz’s content collection allows MyToonz to serve diverse viewer tastes and age groups within the children’s media segment. Rather than launching with limited programming, the channel draws on decades of accumulated intellectual property and production expertise. This platform enables Toonz to fill MyToonz with diverse, vetted programming from launch, whilst at the same time developing new material to ensure the platform remains current and compelling for audiences. The company’s demonstrated capability to oversee extensive production activities reinforces its capacity to sustain the FAST channel over the long term.
A Varied Content Collection
MyToonz’s content portfolio showcases Toonz’s dual focus on both worldwide produced properties and uniquely Indian storytelling heritage. The channel features titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” encompassing animated versions of classic Indian narratives alongside modern children’s programming. This diverse combination appeals to families seeking culturally relevant material whilst preserving familiarity with globally recognised intellectual properties, positioning MyToonz as a authentically inclusive platform.
Key Alliances Driving Worldwide Growth
Toonz Media Group’s growth approach relies heavily on targeted alliances with proven tech and delivery networks. The working relationship with Amagi, a prominent platform specialist for FAST channels, provides the foundational technology needed to grow MyToonz into different territories and formats. Amagi’s platform is currently operating by media companies and streaming services in dozens of countries, providing demonstrated experience in overseeing extensive streaming infrastructure. This partnership enables Toonz to prioritise content development whilst utilising established technology created to support long-term advertising-funded streaming models. The arrangement exemplifies how media producers can accelerate global distribution by partnering with specialised technology partners without creating bespoke solutions.
The relationship with LG Electronics constitutes another key pillar of MyToonz’s distribution model. By obtaining placement on LG’s smart TV platform across India, Toonz achieves direct access to millions of households without requiring consumers to add supplementary software or sign up for separate services. This integrated distribution model markedly decreases obstacles to finding content and adoption. LG’s current range of free channels establishes an developed environment where MyToonz can thrive, whilst the company benefits from LG’s hardware reach and brand reputation. As Toonz expands into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with regional smart TV manufacturers and digital distribution services will prove essential to reproducing this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Powering the Service
Amagi’s technology platform establishes the operational foundation of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based delivery systems, which Amagi identifies as essential for creating sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than creating proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst preserving consistent quality and reliability. This approach allows the company to channel resources toward content development and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Transforming Children’s Entertainment Distribution
MyToonz represents a significant shift in how kids’ entertainment connects with viewers across India and beyond. Rather than depending exclusively on traditional linear broadcasting or subscription-based streaming models, Toonz is leveraging the FAST format to democratise access to high-quality animated content. This approach recognises the shifting consumption patterns of modern families, where flexibility, accessibility, and cost-free entertainment have grown essential. By integrating MyToonz with LG smart TVs, the company eliminates friction points that typically hinder content discovery, enabling kids and households to encounter captivating programmes without dealing with complicated apps or subscription costs.
Viswanath Rao’s statement that “content creators must evolve alongside them” underscores Toonz’s understanding of core industry transformation. The FAST channel model permits the studio to generate revenue from its extensive library via ads whilst offering households quality programming at no cost. This two-stream revenue model differs markedly from standard paid services, where gaining and keeping subscribers drive profitability. For Toonz, which creates over 10,000 minutes of content annually from its Thiruvananthapuram facility, the FAST model delivers an effective delivery mechanism that maximises audience reach whilst maintaining financial sustainability. The launch signals the company’s goal to establish itself as a leader in children’s entertainment distribution rather than just a content producer.
- FAST channels eliminate subscription barriers whilst generating revenue through strategic advertising
- Direct smart TV integration delivers seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from vast content libraries efficiently
